Biometrics to get into ball games

25th July 2017

If you’ve ever had to stand in one of those looong lines to get into Comerica Park, you might have wanted to give the gate attendant the finger.

Well, now you can. Sort of.

The Detroit Tigers are trying out a new system that identifies you by your fingerprints, similar to the newest smartphones, to lessen the time it takes to get through security.

The Detroit stadium is among the first nationwide to get biometric readers. The Tigers debuted the system Monday at Gate A — the main gate across from the Fox Theatre.

More: Little Caesars Arena will have world’s largest centerhung scoreboard

“Once you are in the system, so to speak, you have the ability to enter different venues and perform different transactions,” said Ed O’Brien, the head of sports business development at New York-based Clear, which installed the system. “The way we view our long-term sports fan experience is, you’d never have to carry a wallet again.”

To use the biometric system, you must register your fingerprints, which is free. Registration at Comerica was offered Monday and will be available at a kiosk on game days. To sign up, which takes about five minutes, you’ll need your ID and to correctly answer a series of questions, the company said. You then scan all 10 fingers.

Once your information is in the system, you are good to go, and you never have to register again.

In addition, the ballpark will allow registered users to bring one adult with a ticket and an unlimited number of unregistered children with tickets through the line with them.

The purpose of the exceptions, O’Brien said, is to benefit season-ticket holders and families. As more ticket holders register, the company plans to add more special entrance lanes. Financial details of the deal were not disclosed.

More: Ford Field’s $100M renovation includes massive video boards

Beyond stadium entry, Clear envisions a world in which people use their fingertips — and eyes — to buy concessions, enter offices and perhaps even start their cars.

In addition to baseball, O’Brien said the company is in conversations with other professional sports arenas in Detroit — Ford Field and Little Caesars Arena — to add the technology.

The biometric reader at Comerica is similar to what Clear uses with the Transportation Security Administration and has installed at airports, including Detroit Metro, to get flyers through security faster.

Clear has biometric scanners at 30 major airports, including those in Atlanta, Dallas, Denver, Las Vegas, Los Angeles, Miami, New York, Orlando, San Francisco, Seattle and Washington.

A privately held company that started in 2010, Clear also has technology that scans eyes.

 

 

 

source:http://www.freep.com/story/money/business/2017/07/25/fingerprints-can-get-you-gate/504703001/

Leave a Reply

Your email address will not be published. Required fields are marked *

SPAM/MORON CHECK: * Time limit is exhausted. Please reload CAPTCHA.