29th May 2016
Facebook has announced it is going to start pushing ads to every single person who uses third-party sites signed up to its advertising scheme.
The Wall Street Journal reported the move will help ‘power all advertising across the internet.’
Facebook previously only showed adverts to its members on third-party sites signed up to Audience Network and only bothered to track what users did online.
The new change will impact anyone using the internet regardless of whether they have a Facebook account or not.
Facebook will be allowed to track people’s browsing behaviour and collect information about all internet users – using the like button and other code on various web sites.
Using the information gathered it will target ads to non-Facebook users.
Speaking to the Wall Street Journal, Facebook’s ads and business platform vice president Andrew Bosworth said: “Our buttons and plugins send over basic information about users’ browsing sessions.
“For non-Facebook members, previously we didn’t use it.
“Now we’ll use it to better understand how to target those people.”